ASTER is built to work for founders just starting a brand as well as designers who want to explore drafts quickly.
For prospective founders and small business owners, ASTER is useful for visualizing a logo and brand direction quickly before hiring a designer. When your industry is well-defined — a café, real estate, an IT startup — selecting it in the interview surfaces matching styles and mockups.
If you already have a logo, you can keep it as-is and just generate new mockups like business cards or signage, or use the compositing feature to place your existing logo onto other deliverables.
For designers and marketers, ASTER also works as a brainstorming tool for quickly generating several initial directions to present to a client. Copyright considerations for the final output are covered in the Terms of Service.
Key Points
- Founders & small businesses
- Industry-based recommendations for fast logo and mockup visualization
- Existing brand owners
- Keep your current logo and generate mockups, or composite it into new deliverables
- Designers & marketers
- Explore multiple initial directions quickly for client proposals